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Business Development Representative at University of Wisconsin - Extension, division of Continuing Education in Madison, WI

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The University of Wisconsin – Extension, division of Continuing Education, Outreach and E-Learning (CEOEL) is currently seeking a driven and experienced to join our sales and marketing team. The Business Development Representative will be tasked with generating interest and increasing enrollments and revenues for the array of educational products and services offered by CEOEL by actively pursuing corporate sales. Primary efforts will focus on representing the full array of programs, certificates, courses, and custom training offered by CEOEL and building relationships and sales through business to business channels. 


The Business Development Representative will perform a variety of business-development activities that drive growth in CEOEL program enrollments and revenues.  These include: business-to-business sales and support of CEOEL’s credit and non-credit, traditional and competency-based online academic and professional programs, products and services; collaborating with internal constituencies at CEOEL to improve and/or revise current and create new programs and services; and building market-expanding partnerships with external stakeholder that grow enrollments and revenues. 


This position supports CEOEL business development in Collaborative Online Degree Programs, UW-Flexible Option Programs, University Learning Store, and Independent Learning.



  • Increase enrollments and revenues through business-to-business sales and partnerships.
  • Initiate and develop relationships with client organizations, engaging in consultative selling of CEOEL’s academic and professional programs, products and services. 
  • Develop understanding of prospective client organization needs and priorities, as well as industry and market trends. 
  • Build and maintain a list of prospective and current client organizations commercially engaged with CEOEL’s programs, products and services.
  • Through strong after-sales care, promote long-term client relationships that foster additional business, client referrals and other beneficial outcomes.
  • Collaborate with CEOEL’s marketing team to develop strategies, tactics, processes and collateral materials supportive of outside sales.
  • Consult with CEOEL leadership, program managers, and relevant stakeholders to improve existing programs, launch new programs, coordinate product development and provide services that support, grow and continuously improve CEOEL operation.
  • Contribute to the knowledge base of strategies and best practices to build commercially viable relationships between post-secondary institutions and commercial entities.
  • Other duties as assigned.



  • Bachelor’s degree.
  • Three to five years of professional B2B or similar sales experience.
  • Demonstrated history of sales success using consultative selling.
  • Exceptional interpersonal and (oral and written) communication skills.
  • Successful history of team-oriented work and collaboration. 
  • Demonstrated project management skills.
  • Capacity to multi-task, managing multiple projects simultaneously. 
  • History as an active problem solver, capable of also supporting others in problem solution.



  • Experience working in IT, business, or healthcare
  • Direct experience with professional and/or continuing education.
  • Understanding of and experience with education program development..
  • Evidence of creative idea generation with the ability to execute those ideas.



A complete application will include the following:

  1. A letter of interest addressing applicant qualifications and experience as they relate to the responsibilities of the position.
  2. A professional resume.

References will be requested if selected as a finalist. References must include names, email, addresses, and telephone numbers of three professional references including at least one current or past supervisor.


Please direct requests for information to:

Melissa Mayo, Human Resources





For assured consideration, complete applications must be submitted by November 26, 2017.


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