1. Choose your Affinity Group

* Equal Opportunity / Affirmative Action

We serve Equal Opportunity Employers and are an Equal Opportunity Employer. The Professional Diversity Network has separate professional networking sites for different affinities, and in selecting the groups you identify with, you will be joined with those networks.

Note: Providing this information is strictly voluntary - you will not be penalized or subjected to adverse treatment. If you choose not to provide this information, simply select "Choose not to identify."

2. Choose Method
X
Sign in with LinkedIn
Sign in with Facebook
OR

Tell us about yourself

Director of Digital Marketing at Eaton Vance in Boston, MA

Save or bookmark jobs as you go and access them anytime later with your account.

Contacts

Description

By joining Eaton Vance, you'll become part of a company that has one of the best employee retention rates in the financial services industry. We offer competitive salaries, generous benefits, and tremendous opportunities for growth and development. If you do not see a position that fits your career objectives, please return to this site in the future as our hiring needs will change. We look forward to your becoming a part of our continued success!

Basic Purpose:

The Director of Digital Marketing has primary responsibility for the overall customer experience across Eaton Vance websites and other digital properties. He/she is accountable for strategy, execution and analysis of web and digital experiences at Eaton Vance, supporting enterprise investment management businesses (retail, institutional, international, NextShares) including affiliate brands such as Calvert.

Key responsibilities include the orchestration of relevant/timely digital experiences that drive awareness of Eaton Vance, customer engagement with relevant Eaton Vance product and thought-leadership content, development of high-quality tools and service experiences for existing B2B and B2C customers, and creative expression of the Eaton Vance brand.

Primary Responsibilities:

  • Digital Strategy: Provide strategic leadership for digital vision, website roadmap, marketing campaigns and new partnership initiatives. Identify priorities and execute on them
  • Website execution: Design, develop, improve and maintain Eaton Vance websites across the globe, partnering with the Eaton Vance IT team
  • Product Content: Activate engaging investment product content from product pages to interactive tools and infographics, including downloadable product literature
  • Sales Support: Build experiences that enable Eaton Vance Sales team to engage with financial advisors, institutional plan sponsors, institutional consultants and other financial intermediaries across EV digital properties
  • Advertising: Oversee paid media opportunities designed to drive Eaton Vance product awareness and client engagement as well as distributed content through 3rd party properties and social media
  • Reporting and Analytics: Monitor digital channel performance and optimize on a regular basis
  • Key initiatives: serve as business sponsor and project manager to deliver a digital experience for all major marketing initiatives
  • Team Management: Supervise a diverse team and outside agency partners. Partner effectively with Channel Marketing teams, Sales Management, Creative and IT

Job Requirements:

  • Minimum of 10 years' experience in a marketing agency or corporate marketing team. BA required, MBA a plus
  • Demonstrated expertise with digital strategy, web platforms, content and data management systems and social media/mobile properties
  • Key competencies include strategic leadership, project management, team management, customer experience, marketing campaign implementation
  • Understanding of investment products such as mutual funds, SMAs, Closed-End Funds, ETFs, equity, fixed income, alternatives and hedge funds at a leading retail firm (e.g. Fidelity, State Street, Vanguard, T. Rowe Price, Franklin Templeton) targeted to National Full Service/Wirehouse firms is desirable but not necessary
  • Ability to act tactically and think strategically.
  • Managing a diverse group of senior stakeholders across the business.

Eaton Vance is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. Eaton Vance also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of Eaton Vance, and prohibits unlawful discrimination by any employee of Eaton Vance, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.

The information on this Web site is for U.S. residents only. The information on this Web site does not constitute an offer to sell, or a solicitation of an offer to purchase, securities in any jurisdiction to any person to whom it is not lawful to make such an offer. Eaton Vance does not provide tax or legal advice. Prospective investors should consult with a tax or legal advisor before making any investment decision. Eaton Vance Management. All rights reserved. Two International Place, Boston, MA 02110

Similar Jobs

See All »

Other Jobs at Eaton Vance

See All »