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Manager Marketing at ADP in Parsippany, NJ

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Description

ADP is hiring a Marketing Manager. Seeking an experienced, B2B marketer to assist the Sr. Director of Client Marketing in building a B2B client marketing function from the ground up. The ideal candidate will work closely with teams across sales, service, loyalty, operations, product and other BU marketing teams to successfully create winning programs that will drive revenue, increase client retention and result in higher NPS scores. The ideal candidate must be able to think strategically, have strong analytical skills and must be a real client champion that will evangelize the client mission throughout the organization.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

RESPONSIBILITIES:



* Build and manage the newly created Client Advocacy program; scaling the program from pilot to full launch. Critical to this effort will be identifying, recruiting and motivating clients to participate in the program.

* Manage several key initiatives of the Client Advocacy program including developing compelling client testimonials, soliciting peer reviews and closely monitoring scores on peer review sites and working with sales teams to identify and solicit client references and referrals.

* Partner with various teams to develop thought leadership content for our client newsletter and magazine.

* Work with all channel partners to identify opportunities to integrate marketing messages targeting our clients.

* Work closely with Marketing teams in other Business Units to develop and execute compelling campaigns targeting our client.

* Create and deliver analysis to measure marketing effectiveness; continually make and implement recommendations for optimization and ongoing growth.

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