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Digital Marketing Manager
at Children's Healthcare of Atlanta
Atlanta, GA

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Requisition #:  21054     
Name of Location:   Office Park (1699)
Work Schedule:  Day
Employment Type:  Full-Time
Work Days:  Monday - Friday 


Manages the Children’s Healthcare of Atlanta website and/or comparable externally facing digital platforms, ensuring best industry practices consistent with system priorities, standards, and policies. Leads the development and maintenance of the website in functionality process, access, and capability. Ensures digital communications are targeted for identified audiences and generate return on investment while supporting the organization’s strategic plans. Oversees future digital strategy developments through competitive analysis, collaboration with Information Systems & Technology, and alignment with system goals and priorities. 


  • Bachelor's degree in Technology, Marketing, Communications, Commercial Art, Design, or related field


  • No professional certifications required


  • 6 years of experience in website design, development and maintenance utilizing current software, interactive principles, and research


  • NA


  • Knowledge of digital and industry trends, market and business data, and ability to apply this information in the development, implementation, measurement, and evaluation of digital marketing programs
  • Must have working knowledge of marketing and public relations principles, research, and measurement
  • Demonstrated ability to manage multiple, complex responsibilities
  • Ability to perform market and business analysis, strategic planning, and program management with documented outcomes
  • Exceptional verbal and written communication skills and strong business acumen
  • Strong interpersonal, consensus-building, and influencing skills


  1. Oversees and directs the Children’s Healthcare of Atlanta website and other externally facing digital platforms with regard to presence, functionality, and adherence to corporate brand identity and messaging standards.
  2. Manages budget for capital and operational expenditures.
  3. Participates in development, implementation, and measurement of system and client marketing and public relations plans through research of new and effective e-technology practices.
  4. Evaluates and implements new initiatives that assist in achievement of system and/or client goals and monitors process improvements.
  5. Manages the Digital team and serves as a consultant to graphic designers for digital marketing projects.
  6. Oversees performance of employees and provides feedback, coaching and performance reviews as indicated.
  7. Responsible for all aspects of managing and leading a team including: interviewing, hiring, training, developing, directing work and processes, managing performance, recognizing, and rewarding employees.
  8. Mentor team members to encourage personal and professional growth.
  9. Encourage ongoing skill development by providing opportunities for continued education.


Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.


Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.


Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)

Climbing - Not Present

Lifting - Occasionally (activity or condition exists up to 1/3 of time)

Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)

Sitting - Frequently (activity or condition exists from 1/3 to 2/3 of time)

Standing - Occasionally (activity or condition exists up to 1/3 of time)

Walking - Occasionally (activity or condition exists up to 1/3 of time)

Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance

Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.


No potential for exposure to blood and body fluids



Location Address:  1699 Tullie Circle, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications



Children’s Healthcare of Atlanta has been 100 percent dedicated to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 27 neighborhood locations and a total of 622 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been ranked on Fortune magazine’s list of “100 Best Companies to Work For” for twelve consecutive years and named one of the “100 Best Companies” by Working Mother magazine. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of being Dedicated to All Better and impact the lives of hundreds of thousands of patients and their families each year.

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