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Strategy Insights & Planning AC/Customer Centric Marketing (Princeton, NJ) at ZS Associates in Princeton, NJ

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Description

ZS is the world’s largest consulting firm focused exclusively on helping companies improve overall performance and grow revenue and market share, through end-to-end sales and marketing solutions – from customer insights and strategy to analytics, operations and technology. From our worldwide offices, ZS experts draw on deep industry and domain expertise to help companies make smarter decisions quickly and cost effectively. We are particularly known for our strong presence in the pharmaceutical and health care sectors, yet work across a range of industries.

ZS' Business Consulting group delivers solutions to a broad spectrum of sales and marketing challenges. We also help our clients transform their sales and marketing strategies and organizations to improve their effectiveness. Our recommendations and solutions are based in rigorous research and analysis underpinned by deep expertise and thought leadership across the demand generation process.

The Customer Centric Marketing (CCM) team at ZS is focused on using extensive customer knowledge about value, channel and offer preferences to design integrated marketing and sales promotion campaigns that deliver a personalized customer experience resulting in competitive advantage by consistently engaging customers, improving sales and marketing performance at scale.  We have an opening at the Associate Consultant level to join our Multi-Channel Marketing team within our CCM practice.

STRATEGY INSIGHTS & PLANNING ASSOCIATE CONSULTANT – CAMPAIGN MANAGEMENT

We seek a highly motivated experienced professional for our Customer Centric Marketing team. This position is responsible for the development, deployment and optimization of marketing campaigns to healthcare professionals, including physicians, nurses, pharmacists, etc. and consumers / patients. This opportunity is based in the Boston area and expected to be at the client site a minimum of 3-4 days a week.  This position requires a comprehensive understanding of the campaign management process, strong team leadership skills, and a foundational knowledge in promotion strategy.  A successful candidate will have strong interpersonal skills to engage with brand team leaders and other senior positions.

Responsibilities:

  • Partner with the brand team, analytics team, and promotion strategists to influence the development of promotion strategy
  • Ensure the campaign management team is successful in:
    • Translating the Customer Engagement Strategy into the Tactical Promotion Plan
    • Partnering and building strong relationships with the Marketing Agencies and 3rd Party Vendors to ensure that each agency is properly on-boarded and prepared for campaign delivery
  • Partnering with IT to ensure that:
    • The current campaign process is fully operational (e.g. tools are properly working, suppression logic is correct, etc.)
    • New tools / processes / data are fully investigated and incorporated into the campaign management process (e.g. incorporation of digital data from websites into the campaign process, etc.)
  • Proactively recommend new reports / KPIs that provide value to the organization and enable further campaign optimization
  • Support the campaign management team in identifying and resolving any campaign delivery issues

Qualifications:

  • BA/BS degree required, advanced degree a plus
  • Minimum of 3-7 years of prior relevant work experience
  • Proven team leadership skills
  • Aptitude for, and enjoyment of, leading and managing teams
  • Strong oral and written communication skills that enable personal impact with senior-level decision makers
  • Analytic problem solving skills, with a creative and innovative outlook

ZS is a global services firm; fluency in English is required; additional language fluencies desirable.

Candidates must possess work authorization for their intended country of employment.  An on-line application, including a cover letter expressing interest, is required to be considered.

ZS Associates offers a competitive compensation package with salary and bonus incentives; and attractive benefits package.

NO AGENCY CALLS, PLEASE.

 

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ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS’s accolades.

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