1. Job Scope & Responsibilities
Main Responsibilities:
* Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
* Educate consumers on La Tropical's brand story, products, and unique Miami roots
* Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
* Set up and tear down branded displays and promotional materials at events
* Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
* Communicate real-time execution updates and consumer feedback

Goals for the Role:
* Drive brand awareness and trial through face-to-face sampling experiences
* Support sales efforts by increasing velocity and repeat purchases
* Build local brand loyalty and enhance visibility in key markets
* Provide market insights and feedback to the brand team

Work Locations/Events:
* Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
* On-premise accounts (bars, restaurants, lounges)
* Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
* Community events and cultural celebrations

Feedback Reporting:
* Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
* Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation

Work Style:
* Primarily independent, with occasional team activations alongside other ambassadors or sales reps



2. Requirements & Profile

Ideal Background:
* Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
* Sales or marketing students/recent grads are a plus
* Bilingual (Spanish/English) preferred, given the South Florida market

Soft Skills / Personality Traits:
* Outgoing, confident, and charismatic
* Comfortable approaching and engaging with diverse groups of people
* Reliable, punctual, and professional
* Strong communication and interpersonal skills
* Passionate about craft beer and Latin culture

Required Certifications / Licenses:
* TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
* Valid Driver's License and access to reliable transportation

Typical Working Hours:
* PrimarilyEvenings and Weekends(Thursday-Sunday activations)
* Someweekday evening events or retail tastings (4-8 PM range)
* Shifts typically 3-5 hours depending on activation



Travel/Event Reimbursement:
* Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation



3. Candidate FAQ Preparation

Growth Opportunities:
* Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA

Company Products & Gear:
* Branded apparel and gear provided for activations (shirts, hats, etc.)
* Samples provided for events but not for personal use

What Makes This Role Unique:
* Represent one of Miami's fastest-growing craft beer brands backed by Heineken USA
* Be part of a vibrant and passionate team bringing La Tropical's Latin heritage and bold flavors to life
* Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer