Responsibility:

• To develop the Annual Operating Plan for the responsible corporate and product brand communications for achieving the targets as set in each year with the direction of LRBP.
• To implement the most effective advertising campaigns for the responsible corporate and product brands under the approved total communications plan.
• Control advertising agencies to implement advertising campaigns under the approved budget.
• Control PR agencies to develop and implement PR programs under the approved budget.
• Organize the PR aspects of a potential crisis situation for each responsible corporate and product brands.
• To build a strong brand reputation with the most effective public relations programs among each concerned business areas.
• Build strong relationships with key influencers’ targets including the media, government officers and industry opinion leaders.
• To ensure all business support materials (BSMs) for corporate and product brands including printing, AV and art design services, support corporate and ABO’s business efficiently. For example, Achieve magazine, AmNews, Starter Kit, product labels, new product launch BSMs, videos, direct mail design, etc.
• To enhance the strong partnership between Amway brand communications staffs and ABOs/Members.
• To cooperate in the activities of the company’s projects as a team.