Our client is looking for a Senior Product Manager to lead the implementation of Rich Communication Services (RCS) as part of its next-generation customer communications strategy. This highly visible role will own the communications product roadmap, with a strong focus on SMS and RCS channels, and will collaborate cross-functionally with Marketing, Operations, Engineering, and Compliance teams. The ideal candidate brings deep experience in regulated industries, MarTech or outbound communications, and multi-channel journey orchestration.
This is a freelance to full-time role that is hybrid (2x per week) in one of the following locations: Charlotte, NC, Wilmington, DE, Baltimore, MD, New York, NY or Dallas-Forth Worth, TX.
Senior Product Manager - Digital Communications Key Responsibilities:
- Lead the end-to-end implementation of RCS as a core messaging channel, in partnership with internal stakeholders.
- Manage a communications product backlog, prioritizing enhancements and technical requirements across channels.
- Collaborate with teams to ensure outbound messaging aligns with business goals and regulatory standards.
- Partner with channel owners to ensure seamless RCS migration and integration into the broader communications ecosystem.
- Drive quarterly and long-term roadmap planning, aligning with strategic objectives and customer engagement goals.
- Translate business needs into clear, actionable product requirements and user stories.
- Analyze and optimize the use of Adobe Campaign (and other messaging platforms to support personalized, timely communications.
- Serve as a channel expert, showcasing effective use of SMS and RCS and understanding their limitations and best-fit use cases.
- Provide leadership and direction to cross-functional teams, acting as a self-starter who can grasp complex concepts quickly and drive execution.
- Stay informed on industry trends and competitive benchmarks to inform strategy and innovation.
Must-Have Qualifications:
- Minimum 5 years of Agile product management experience, with a strong focus on SMS/RCS in financial services, healthcare, or other regulated industries.
- Proven experience with SMS delivery platforms and a strong familiarity with RCS.
- Hands-on experience with Adobe Campaign Manager or Salesforce Marketing Cloud.
- Deep understanding of texting as a channel, including technical constraints, compliance considerations, and customer engagement strategies.
- Experience with multi-channel journey orchestration, including when and how to use SMS vs. RCS effectively.
Preferred Qualifications:
- Experience in Product Marketing or adjacent roles with a focus on customer communications.
- Familiarity with 1-way and 2-way messaging, Chat (web/SMS/RCS), and Push notifications.
- Strong analytical skills and comfort working with data to inform decisions and measure impact.
- Excellent communication and stakeholder management skills.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
bailey.oconnell@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : BO5-1871580 -- in the email subject line for your application to be considered.***
Bailey O'Connell - Lead Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 07/23/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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